IMPROVED FORMULA Verb Curl Shampoo Conditioner is powered by our proprietary SunflowerCurl Complex coldpressed golden jojoba oil and castor oil this nourishing duo enhances manageability and definition PROVEN RESULTS Increases curl retention memory by 20 proven results in a thirdparty testing lab when using the full Verb Curl Collection PROVEN RESULTS Reduces frizz by up to 84 after just one use proven results in a thirdparty testing lab when using the full Verb Curl Collection ONLY THE GOOD STUFF This new improved shampoo conditioner set is parabenfree sulfatefree siliconefree and glutenfree Verb Curl Collection is also vegan and PETA certified cruelty free FOR ALL CURL TYPES Verb Curl Collection is great for all waves curls and coils