Soft unique lavendercolored hair is just a shower away INSTANTLY intensifies your hair color while cleansing and conditioning with every wash Three crucial steps in your hair dyeing process are combined into one without sacrificing any color vibrance silkiness or level of clean Use it every day for fullthrottle hair that never loses any juice or only when you need some color touchups Oh did we mention it smells like BUBBLEGUM Yeah Washing your hair is fun again