ULTIMATE BRASSINESS NEUTRALIZATION Introducing our intenselypigmented weekly purple shampoo designed to combat brassiness in your blonde platinum or gray hair Experience the transformation as violet pigments work their magic neutralizing unwanted warm tones and leaving your hair cooler and more vibrant than ever LUXURIOUS HAIR NOURISHMENT Our purple shampoo goes beyond toning Enriched with a blend of antioxidants and botanical oils it provides a luxurious and moisturizing experience for your hair Say hello to a refreshed revitalized and brilliantly colored mane Keep your hair soft shiny and incredibly manageable with each use UNIVERSAL HAIR CARE SOLUTION Suitable for all hair types this purple shampoo is a versatile addition to your routine Weve ensured its free of alcohol and parabens making it safe for everyone Whether your hair is straight or curly thick or fine you can enjoy the benefits of neutralizing brassiness and preserving your color PERFECT FOR COLORTREATED HAIR Our purple shampoo is ideal for those with colortreated hair Extend the life of your color and protect your investment with the violet pigment deposits Maintain your colors vibrancy and enjoy longlasting salonworthy results PROFESSIONAL QUALITY TONING AT HOME Elevate your hair care game with our most potent toning shampoo This deeppenetrating formula is intensely pigmented making it highly effective in achieving the results you desire For an optimal application experience we recommend using gloves Achieve the salonquality results youve been dreaming of all from the comfort of your own home