Formulated with our firstofitskind Alpha Keratin 60ku protein Virtue Smooth Shampoo Smooth Conditioner duo act as a powerful inshower daily smoothing treatment for hair They repave rough cuticles and reduce friction between each strand tackling frizz at the source for haircare goes light years beyond basic cleansing WHAT IT IS A luxurious lathering shampoo with a soft and smooth finish FRAGRANCE A restorative blend of herbs fruits and citrus incorporating soothing lavender and fresh mint essential oils For all hair types especially those with frizzprone wavy or curly hair Safe for colortreated and chemically treated hair Free of sulfates parabens phthalates synthetic colors and dyes Gluten free Cruelty free