Vibrant LongLasting Color Enjoy a rich lasting hair color experience with Iroiro a 100 vegan and crueltyfree semipermanent dye Our formula made with 95 natural ingredients and pure coconut oil ensures vibrant hues while nourishing and hydrating your hair Gentle and Nourishing Our creambased hair color gently restores dry or damaged hair without harsh chemicals Infused with a delightful natural yuzucranberry fragrance Iroiro makes coloring a pleasant and hairhealthy process Free from Harsh Chemicals Iroiro is committed to clean beauty free from petrolbased chemicals PEGs parabens synthetic preservatives like Methylisothiazolinone Methylchloroisothiazolinone synthetic fragrances peroxide ammonia PPD and alcohol Its beauty without compromise EcoFriendly Packaging Dedicated to reducing environmental impact Iroiro uses innovative ecopouches a sustainable alternative to traditional packaging These lightweight compact pouches are designed to minimize waste and carbon footprint ensuring you use every last drop of color Optimal for Lightened Hair For those aiming for Silver Platinum or Pastel shades prelightening hair to Level 10 is recommended Iroiro is available in 4 oz and 8 oz ecopouches catering to different needs while promoting an ecoconscious lifestyle