Kristin Ess Kristin Ess Hair The One Purple Shampoo Toning for Blonde Hair Neutralizes Brass Yellow Tones Sulfate Free 338 fl oz

I wanted to create a purple shampoo that is great for toning blondes brunettes and is also sulfatefreeIve always had a hard time finding that combo If you like ashy tones or even pastel lavender tones you can use this every time you shampoo If you like neutral tones use it only when needed to cut brass Use this with or without The One Purple Conditioner on natural or colortreated hair Kristin Ess Cleanse Condition A clean wellconditioned canvas is essential These universal sulfatefree products cleanse deeply condition to leave hair feeling moisturized full and looking shiny from root to tip Ultraviolet pigment Brass Reducing Intense Toning Shine Restoring Sulfarefree How To Depending on the thickness of your hair apply a quarter size or more of shampoo into your palm Apply to wet hair massage into your scalp to create a rich lather With purple shampoo you want to make sure you apply more product where you see more brass Let it sit a little bit longer toward the root where hair tends to be less porous and more warm Then let it run through the ends as you shampoo Rinse well and follow with conditioner or a hydrating mask Cruelty free keratin safe free of sulfates parabens phthalates