ENRICH AND BALANCE Nexxus Blonde Assure Purple Shampoo and Conditioner for blonde silver or platinum hair is formulated to help balance brassy tones and enrich color DEVELOPED BY NEXXUS NEW YORK BLONDE COLOR SPECIALISTS This keratin protein shampoo and conditioner was developed with PROTEINFUSION and violet pigments to strengthen and keep colored hair vibrant SHAMPOO CONDITIONER FOR VIBRANT BLONDE BLEACHED SILVER HAIR Our colortoning purple shampoo and conditioner helps to keep your blonde strands at their vibrant best inbetween salon visits SEE THE SCIENCE This color shampoo and conditioner with keratin protein and violet pigments is scientifically proven to enrich hair color after repeat washes REPLENISH REPAIR HAIR Nexxus Purple Shampoo and Conditioner helps replenish and repair hair leaving your dyed hair looking smooth soft and healthylooking after every wash