ALLDAY LONG WEAR EYELINER SMOKY PLUM MATTE USE WITH EYELINER SHARPENER FOR FULL USE Plum Matte Purple eyeliner gets a grownup update with this smoky plum matte formula This transferproof eyeliner pencil glides smoothly on your lash line or waterline and sets for a longlasting finish thats ophthalmologist tested for 10 hour wear FORMULATED WITH EXTRAFINELY MILLED PIGMENTS FOR INTENSE SATURATED COLOR PAYOFF This gel eyeliner is made with a special wax blend that ensures color glides on gently without tugging or skipping so it works well for both top lashes and your inner waterline too The highperformance pigments offer bold color payoff that lasts all day or night FORMULATED WITH EXTRAFINELY MILLED PIGMENTS FOR INTENSE SATURATED COLOR PAYOFF The unique formula combines the ease of a regular eyeliner pencil with the smoothness of a gel eyeliner so youll get perfect vibrant color in a single swipeeven on your waterline Choose from a variety of shades including bold black and classic neutrals available in both shimmer and matte finishes OVER 20 MATTE AND SHIMMER SHADES Choose from a variety of shades including bold black and classic neutrals available in both shimmer and matte finishes HOW TO APPLY Glide this gel eyeliner pencil effortlessly and gently along your top or bottom lash lineits safe for the waterline too Want a smoky finish Smudge gently with your fingertips or a brush before the color sets