Our sheerest lipstick hydrates enhances your natural lip colorOur sheerest lipstick hydrates enhances your natural lip color At Illamasqua we are on a mission to empower all with the confidence to express their true self Our highperforming color defies industry standards with distinctive payoff and pigment A passion for artistry is in our blood and at the heart of everything we create Our anticonformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave