The year was 1982 and Maxine was working at Flowers Inc Wholesale a floral distributor coowned by her husband Bob Maxine soon realized that the balloon imprinting process could be used to print a message or design on a balloon creating a floating greeting carda concept that would soon transform the floral industry and lead her to found Flowers Inc Balloons Her ingenuity has taken the company from a backroom startup to The Worlds Largest Balloon and Coordinating Gift Supplier In 2006 Flowers Inc Balloons changed its name to burton BURTON to represent the extensive inventory of balloons floral supplies coordinating gifts and home dcor the company offers