PURPLE HAIR MASK This hydrating hair mask brightens hydrates and softens while toning yellow hues the toning hair mask is designed to reduce brassiness in colortreated blonde grey and silver hair BRIGHT VIBRANT TONES Verb Purple Hair Mask deposits a small amount of violet pigment into hair to keep blondes bright the toning hair mask does not contain permanent dye and can be washed out with any Verb shampoo INGREDIENTS Violet Pigment in the conditioning hair mask cancels out brassy tones Provitamin B5 helps hydrate and smooth Sunflower Seed Extract provides sun protection and Aa Extract is high in antioxidants which deeply moisturizes ONLY GOOD STUFF This paraben free gluten free toning hair treatment mask with no harmful sulfates is vegan and cruelty free and the hydrating hair mask is colorsafe and made in the USA HOW TO USE After washing hair with Verb shampoo work the colorrepair hair mask through damp hair Allow the hair treatment mask to sit on the hair for 57 minutes before rinsing