Toning Purple Shampoo Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde platinum grey and silver hair Removes undesirable brassy warmth and brightens Reparative Formula With the same base as Strength Cure this formula repairs damage plantbased protein Keravis strengthens strands and prevents damage antioxidant Astaxanthin heals and repairs Key Benefits Bluebased purple formula tones down yellow and orange brass in blonde and lightened hair for icy white to honey blonde fortifies and repairs heals split ends prevents future damage Suggested Use Apply dimesized amount to wet hair at the scalp emulsify into a rich lather and work down ends where brassiness resides Rinse For extra toning leave on longer or repeat wash Trusted by salons and professionals Pureologys shampoo formulas are sulfatefree parabenfree vegan and safe for color treated hair Try the Strength Cure Blonde Conditioner for toning benefits