Eleen was to be named Oleen version of the word Oleum meaning oil But it was not to be The name Oleen was preregistered Several other names were tried However by then the creative team were so used to Oleen that they did not want to let it go easily Then someone discovered that E of Emblica botanical name of Amla and Vitamin E if placed before the string of characters leen forms a good name that rhymes with Oleen and contains the common character E of both the special ingredients in the product So there it was Eleen finally got its name