WHO ITS FOR For those with wavy curly and coily hair texture types WHAT IT IS A creamy sulfatefree curly hair shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves curls and coils WHAT IT DOES Provides a hydrating cleanse without stripping hair of natural oils Minimizes frizz to enhance curl definition HIGHLIGHTED INGREDIENTS Rice amino acids seal the hair cuticle and lock out frizzcausing humidity Tomato fruit ferment enhances moisture retention to support uniform curl formation Ultrahydrating shea butter and avocado oil enhance softness 97 naturally derived SAFE FOR Color treated keratin treated chemicallytreated and relaxed hair