BLONDE TONER Our Vegan Ultra Violet Anti Yellow Shampoo is designed to cool down brassy blonde hair Our gentle yet potent formula deposits violet pigment onto the hair as it cleanses NEUTRALISER Introducing Purple Violet toning Shampoo into your haircare routine is crucial for retaining Ash Champagne Beige and Pearl Blonde hair colours VIOLET PIGMENT Our deeppigmented shampoo saturates the hair with Violet cool tones vital for keeping your Blonde hair salon fresh maintaining ash hues and eliminating brass tones MADE IN UK Our Ultra Violet Shampoo formulas are made in the UK Our Anti Yellow Shampoo gently cleanses and maintains colour integrity in all hair types VEGAN CRUELTYFREE We love beautiful hair and animals equally our PETAapproved products are 100 Vegan and also Salt and Sulfatefree