Toning Shampoo This powerful purple toning blend is infused with keratin and purple fig extracts to help brighten and colourcorrect yellow brassy tones on chemicallylightened or natural blonde hair Hydrating Formula The highlypigmented formula is designed to freshen up your colour and help protect your hair from fading while keeping it hydrated and nourished Brightening Effect Bust through brassiness This shampoo helps to neutralise unwanted yellow and brassy tones leaving your blonde hair looking vibrant and luminous Hair Colour Protection The toning blend helps to extend the life of your hair colour preventing premature fading and maintaining your desired blonde shade for longer Usage For best results apply the shampoo to wet hair lather and rinse thoroughly Follow with a conditioner or hair mask for optimal colour vibrancy and protection