Gentle sulfatefree formula clinically proven to be kind and mild to sensitive skin Longlasting bubbles to gently cleanse skin with a mild comforting babysoft scent Supports the natural skin barrier and protects babys delicate skin leaving skin feeling hydrated for up to 12 hours Contains 95 natural origin ingredients calculated using ISO standard 16128 including naturally derived cleansers and skinsoothing aloe vera and cucumber Designed for newborns and upwards Dermatologist and Paediatrician approved for use on sensitive skin and also suitable for people who may be prone to eczema