AWARDWINNING FOAM The ultimate texture queen delivering perfect hold for defined curls or sleek polished styles without stiffness SILK PROTEINS Strengthens and protects strands from breakage while adding a smooth silky texture and shine NO FLAKES NO CRUNCH Keeps your style in place with soft touchable bounce and radiant shineno residue no stiffness NATURAL HUMECTANTS ALOE Natural humectants draw in moisture to keep hair soft frizzfree and easy to manage all day long while aloe deeply moisturises and hydrates each strand combating dryness and enhancing hairs natural elasticity PROUDLY BLACK FEMALE OWNED Founded by an inspiring Black female entrepreneur The Doux celebrates empowerment creativity and excellence in hair care The CEO Maya Smith aims to educate equip inspire you to love your hair unconditionally