ULTIMATE CURL CARE Perfect for twists and curls this rich formula helps your hair live its best life with enhanced moisture and bounce FIGHTS SHRINKAGE PROTECTS Reduces shrinkage and promotes length retention letting your curls shine in full glory designed to minimise breakage while supporting healthy resilient curls ROSE WATER VITAMIN E Rose water increases hair elasticity for added flexibility while vitamin E deeply protects and moisturises hair COCONUT Helps reduce shrinkage by sealing in moisture and smoothing strands PROUDLY BLACK FEMALE OWNED Founded by an inspiring Black female entrepreneur The Doux celebrates empowerment creativity and excellence in hair care The CEO Maya Smith aims to educate equip inspire you to love your hair unconditionally