Flake Free Formula The Longlasting flakefree formula gives volume without clumps and is smooth and easily buildable Maximise Your Lashes The formula plumps your lashes while delivering maximum colour Capture Every Lash The medium bristle wand darkens and lifts separating each individual lash for precision definition capturing every lash Strong Colour The formula is designed to primarily be for fullcolour application Made In The UK Product made in the UK