22X SOFTER HAIR INSTANTLY Clinically proven to make hair 22 times softer after just one wash This hydrating shampoo for dry hair transforms rough dry strands into silky touchable softness It boosts moisture and shine leaving your hair nourished from the inside outInstrumental study at an independent expertgraded lab August 2023 NOURISHING COCONUT MILK Rich in Lauric Acid vitamins C E B1 B3 B5 and iron Coconut Milk penetrates the hair to deeply hydrate and restore moisture leaving hair soft shiny and irresistibly smooth This moisturising shampoo for dry hair helps revive and soften rough dry strands improving manageability PEPTIDEPOWERED Peptides penetrate deep into the hair enhancing softness and promoting moisture retention These peptides rich in amino acids improve elasticity while protecting hair from damage leaving it noticeably softer smoother and more manageable Perfect for tackling dry and rough hair pH BALANCED FOR SILKY SMOOTH HAIR Formulated with the ideal pH this hydrating shampoo aligns with your hairs natural chemistry reducing frizz tangles and cuticle damage It hydrates and softens leaving your hair perfectly smooth shiny and nourished COMPLETE THE ROUTINE For best results use it with Plum Coconut Milk Peptides Conditioner Hair Mask and Serum to enhance hydration and softness MADE WITH LOVE FDA Approved Stability Tested ParabenFree CrueltyFree 100 Vegan For Men Women