NOT 100 BUT 99 PURE Unlike many Aloevera gels which claims to be 100 pure having abundance of ingredients in the list to show we genuinely claim our Aloe vera Gel to be 99 pure Rest 1 is aqua xanthan gum plant based natural thickener malic acid fruit based natural preservative ALOE VERA GEL IS CRYSTAL CLEAR NOT GREEN We extract our aloe vera gel from the inner cross section of aloe vera leaf Since that gel is transparent we offer it in the same color as we get ie crystal clear We dont add any color to our gel NO ALCOHOL NO FRAGRANCE We dont add any fragrance or alcohol to our aloe vera gel We offer it in the purest form There might be slight smell of xanthan which will evaporate as soon as you apply it