WE COST MORE WHY One we dont use cheap fillers Most other brands list glycerin among their main ingredients Glycerin is just a filler which in larger quantities clings to enamel inhibits calcium absorption can attract plaque Two we use the highest quality nanohydroxyapatite which has been clinically tested for effective enamel repair sensitivity relief Three our concentrated formula makes this the economical choice it lasts longer as you only need a pea sized dab ENAMEL REPAIR TOOTHPASTE WITH HYDROXYAPATITE Hydroxyapatite is a naturally occurring form of calcium that forms over 90 of a tooths enamel Thanks to its ability to fill in and repair enamel damage it is great for a remineralizing toothpaste Plus as hydroxyapatite is pure white it adds gentle and nonabrasive whitening to your teeth With a high concentration of two forms of hydroxyapatite our holistic toothpaste provides superior remineralization and sensitivity relief SUPERIOR TOOTH REMINERALIZATION Our mineralizing toothpaste has a low RDA relative dentin abrasivity of 87 a pH range of 72 74 for optimal enamel protection With an 11 concentration of a unique bioavailable nano and nonnano hydroxyapatite formulation our dentist researched formulation targets sensitivity and remineralization from two paths using the nano to dig deep into your damaged enamel and the nonnano hydroxyapatite to support your salivas natural mineralization process DENTIST FORMULATED AND MADE IN THE USA Researched for over 7 years by one of the nations top holistic dentists this formulation is designed to support the health of your entire oral cavity His practice and philosophy follows a biomimetic approach to healthbiomimetic means to use techniques that imitate and use natures own patterns for healing and health Your mouth is the gateway to your body and your best health starts with great oral health POTENT INGREDIENTS Our nanohydroxyapatite toothpaste is packed with Xylitol for anticavity properties organic aloe for natural healing sea salt to tighten gums is gluten soy dairy glycerin free This sensitive toothpaste is also free of harsh whiteners SLS petroleum or animal products making it a vegan friendly toothpaste New production as of Jul 2024 is glycerin free however please note you may still receive a unit with trace amounts of glycerin until our inventory is fully turned over