DESIGNED TO HELP BABIES SELFSOOTHE LEARN TO SETTLE THEMSELVES The Unique award winning ARMS UP design allows your baby to sleep in their natural arms up sleep position This allows them to safely to move their hands to their mouth for true Self Soothing Encouraging deeper longer sleep helps to establish maintain a healthy sleep routine from birth and throughout your babys sleep journey SAFER SLEEP Carefully designed with safety as a top priority Swaddle Up stays on throughout sleep time keeping your baby comfortable feel secure with stretchy fabric that has a snug fit without the need for blankets or loose layers making it a safer option All our sleepwear are specially designed for different room temps seasons to reduce the risk of overheating Our products are made to the highest quality standards are performance tested certified by the relevant safety standards SWADDLE IN SECONDS Swaddle perfectly in seconds SWADDLE UP has one twoway zipper no scratchy velcro no fussy studs just a super easy convenient and simple to use swaddle thats perfect for any parent grandparent or carer even in the middle of the night The Swaddle UP is designed for simplicity with no learning curve and no breakouts The clever twin zipper means quick and easy diaper changes HIP HEALTHY MADE FOR COMFORT Recognized by the International Hip Dysplasia Institute Our No 1 BEST SELLING product with millions sold worldwide an essential for all new parents Available in luxuriously soft fabrics with highly detailed seam finishes for absolute gentleness on your babys delicate skin Purpose woven 360 degree stretch fabric allows for comfortable multiple nonbulky layering underneath for ideal temperature regulation Super easy care machine washabledryer friendly MADE WITH VISCOSE FROM BAMBOO FABRIC This super soft stretchy fabric moves with babys body providing excellent comfort but also has a level of resistance to ensure that the optimum arms up snug fit across the torso to assist with selfsoothing An ideal choice for MODERATE room temperatures between 6875 degrees