Rich Dark Brown Shade Achieves a deep naturallooking dark brown color with a radiant finish 100 Gray Coverage Effectively covers gray hair for a uniform color result Nourishing Ingredients Infused with Keratin and Silk Amino Acids to strengthen and condition hair AmmoniaFree Formula Gentle on hair and scalp minimizing damage and irritation UV Protection Features UV defense to help maintain color vibrancy and protect against fading LongLasting Color Provides longlasting color that remains vibrant and shiny over time