HighImpact Color Richly pigmented formula delivers bold longlasting color in just one swipe Glossy Matte Finish Unique blend of gloss and matte for a velvety softfocus look with a hint of shine Moisturizing Formula Enriched with hydrating ingredients to keep lips soft and supple all day SmudgeProof Wear Stays put through meals and drinks without feathering or fading Lightweight Comfort Nonsticky lightweight texture feels comfortable for allday wear