Product Type Mentioning that its a water jug or carafe right at the beginning helps customers quickly identify what your product is Capacity Including the capacity 2 liters in this case helps customers determine if it suits their needs Quality Use terms like Premium to indicate that your product is of high quality Material Mention that its made from BPAfree plastic which can be an important selling point for healthconscious customers Key Features Highlighting features like Stylish LeakProof Design and Square can make your product more appealing