Supreme Softness Our towels are crafted from the finest 100 premium cotton material making them incredibly soft to the touch Durable Quality Our towels are constructed to with stand daily use and frequent washing without losing their softness QuickDrying Despite its high absorbency the towel is designed to dry quickly reducing the risk of mildew and odors This quickdrying feature also makes it ideal for use in humid climates or for multiple uses in a single day GSM With GSM 150this towel strikes the perfect balance between weight and absorbency It is thick and plush ensuring maximum water absorption while still drying relatively quickly The high GSM indicates a denser more luxurious fabric that feels substantial and pampering Care Instructions Easy to care for this towel is machine washable and retains its softness and color even after multiple washes For best results wash in cold water with mild detergent and tumble dry on low heat