Cartier‘s scented debut was in 1981 with Must de Cartier, a green Oriental which broke with olfactory convention: a play between sophisticated galbanum and sensuous, sweet vanilla and jasmine. Spontaneous, luxurious, seductive and wild, it became an equally wild success. Eau de Cartier, a ‘shareable’ Cologne-style fragrance, launched in 2001: cool, pure and sensual, blends cedarwood with violet, ‘a shower of sensations from cool to hot. Since then, we’ve had Baiser Volé, Cartier‘s tribute to the majestic lily. ‘In this perfume, I wanted to recreate the scent of armfuls of flowers on the neck,’ explained perfumer Mathilde Laurent. (She also created 2017’s lipstick-inspired Baiser Fou.) In fact, with the appointment of Mathilde Laurent an in-house perfumer, Cartier has entered a new era in fragrance; she is unquestionably one of the most exciting ‘noses’ on the planet. Mathilde established the Maison de Cartier in the world of Haute perfumeries with Les Heures de Parfum: fragrances (many of them ‘shareable’) which take us round the clock with their different moods – and which have earned her several French Fragrance Foundation Awards. Asked to characterise Cartier style, by perfume website Cafleurebon, Mathilde Laurent explained: ‘It is the same as in jewellery. We use wonderful ingredients and very few ingredients. When you have a wonderful diamond or stone, you don’t need to put many, many small stones of many colours – because you have a wonderful piece of jewellery already…’ She explains: ‘I work alone as a perfumer but I also have really wonderful people around me with great vision, who love Cartier as much as I do and who understand my perfumery and vision. When I started here, Cartier’s fragrances were made outside the Maison and they didn’t express. I fought for perfumery that “speaks” of Cartier when you smell it.
- A chypre floral fragrance for modern women who is strong, sweet, savory, warm, feminine & tempting
- For those who are in love, have an appreciation of openness and feel passionate
- A fragrance for expressing the things that matter
- It aims to uplift the senses with its rejuvenating aroma
- Makes for a perfect gift to someone special