Mild and moisturizing shampoo alternative | Safe to use on color-treated hair. Jessicurl products are always sulfate free, silicone free, gluten free, cruelty free, and vegan. | How to Use: Shake bottle, wet hair well and massage into scalp to create a light lather. Finger comb lather through length of hair and rinse well. You may not get a ton of lather the first time though but your hair will be clean. If you want more lather, repeat the cleansing process. Don’t bunch your hair up on the top of your head as this will create tangles. After rinsing, follow with your favorite Jessicurl conditioner.