INTENSE COLOR: The breakthrough formula of Color Ultime hair colorations provide vivid color intensity and defies fading for lasting vibrancy up to 10 weeks. Experience premium performance for noticeably brilliant color results. | FADE RESISTANT: Color Ultime hair dye defies fading for lasting vibrancy for up to 10 weeks! | SHINE LIKE A DIAMOND: Color Ultime hair colorations provide incredible shine that is sure to stop the show! | IN THE BOX: 1 tube color cream, 1 application bottle with developer lotion, 1 tube conditioning treatment with Diamond Brilliance Serum, 1 pair of gloves, and 1 instruction leaflet | If your hair is longer than shoulder length, we recommend using 2 boxes of Color Ultime hair dye for the application.