HAIR POMADE: A water-based pomade controls highly textured and creates classic slick looks. | POMADE FOR MEN: Works well when a controlled look is desired. | KEY BENEFIT: Medium hold and high shine. A modern, flexible alternative to styling gels. | HOW TO USE: Work a small amount evenly through dry or towel dried hair and style as desired. | WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.