NATURAL LIFT & LENGTH - RISE Mascara is an award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes. This product is vegan, paraben free, and fragrance free. | LASH LIFT TECHNOLOGY - Our proprietary Vegan Lash-Lift Technology features a blend of four vegan waxes that envelop each lash for precise definition & clump-free lift and length. After one use, 100% of users saw immediate volume, length, lift & curl. | STRENGTHEN & CONDITION - Monoi oil and marigold extract help strengthen and condition lashes, so they look healthier and feel soft. Mineral pigments help provide super-rich black color. | HOW TO USE - Hold brush in line with the curve of your lashes. Wiggle the brush from root to tip. Apply 1-2 coats for natural-looking definition & length. Avoid letting coats dry in between. Use the tip of the brush to define inner and lower lashes. | WHO WE ARE - Milk Makeup is all about good ingredients with epic payoff. We believe beauty isn’t about how you create your look, it’s what you do in it that matters.