ALL DAY LONG-LASTING MATTE LIP TINT : keeps the color even when you eat/drink something. | VARIOUS SHADE OPTIONS : find your perfect color for you taste, amazing combination with other colors. | POWERFUL COLOR PAY-OFF : intense and vivid color formation | MATTE FINISH WITHOUT DRY FEELING : lightweight, airism velvet formula, matte on the outside, smooth on the inside. | SOFT CUSHION APPLICATIOR : perfect applicator for bold lip makeup.