Deeply Moisturizes - 700 Keratin and Kale Hair Serum is a lightweight, non-greasy, leave in styling serum and heat protectant for hair that helps to strengthen, repair and smooth damaged or frizz prone hair. | Repairs and Smooths - This hair smoothing serum works on wet or dry hair to hydrate the cuticle with Keratin & Kale to eliminate the signs of frizz, damage & split ends. It also provides heat & UV protection. | Replenishes and Restores - Our hair shine serum contains keratin to restore and smooth the hair cuticle. As well as kale extract, which is rich in vitamin a and vitamin e to promote healthy hair growth. | How to Use - As a pre styling heat protectant, apply two pumps into palms depending on hair length. Distribute evenly throughout damp hair. Blow dry & style as desired. As a smoothing finisher on dry hair, work a small amount into the mid to ends of the hair to control frizz and improve hair shine. | All the Good, None of the Bad - Our heat protectant serum is a hair care must have and is formulated without parabens, sodium chloride, sls/sles & is cruelty free.