EARTH SCIENCE has been making personal care and beauty products for over 35 years and has always been guided by one principle, to try our hardest to make something special. Earth Science is a business, but it is much more than that to us. This is our creation, our craft, our profession, and we care deeply about what we do. With every product we formulate, we set out to make something that will deliver - great results at a great value. We never compromise on quality. This is our richest and most nourishing shampoo! It softens, thickens and repairs hair and is twice as concentrated as other shampoos. The highly concentrated Olive & Avocado shampoo is formulated with silk protein to repair damaged hair. Argan Oil and shea butter add luster and shine. It's great for dry, damaged, or curly hair and makes hair softer, thicker, and more manageable. Doesn't leave hair oily. *pH: 4.5-5.5 *Paraben Free *Sulfate Free *Cruelty Free *Vegan *Color-Safe *Gluten Free Directions: Gently apply a small amount of shampoo to wet hair, lather and rinse. For best results follow with Olive & Avocado Deep Conditioning Hair Masque For a repairing, deep condition try this EARTH SCIENCE Olive & Avocado Super Concentrated Ultra Premium Shampoo today!