Turn Brassy Into Bright Ultra-Violet pigments neutralize brass. Charcoal powder draws out impurities from the hair, instantly lightening strands. Avocado, coconut, & jojoba oil packed with vitamins penetrate deep into the hair cuticle to moisturize, strengthen, and prevent split ends for shinier, softer, and smoother hair. Clean Ingredients, Proven Results When used as a collection, the shampoo and mask combine ultra-violet pigments, charcoal, and superfood oils to bring salon blonde tones back to life and leave hair 3x stronger while repairing existing damage and preventing future breakage. EXPLORE THE COLLECTION Blonde RX Repair Mask Add to Cart Blonde RX Shampoo Add to Cart Blonde RX Brightening Oil Add to Cart Blonde RX Shampoo Mini Add to Cart Blonde RX Hair Recovery Add to Cart Customer Reviews 4.4 out of 5 stars 1,089 4.4 out of 5 stars 842 4.5 out of 5 stars 117 4.5 out of 5 stars 117 — Price $25.00 $ 25 . 00 $25.00 $ 25 . 00 $130.00 $ 130 . 00 $18.00 $ 18 . 00 $69.50 $ 69 . 50 Size 7.5 oz 8.5 oz 1.7 oz 2 oz 7.5 oz & 1.7 oz Scent tonka beans and creamy woods tonka beans and creamy woods tonka beans and creamy woods tonka beans and creamy woods tonka beans and creamy woods Vegan + Cruelty-Free ✔ ✔ ✔ ✔ ✔ Free of Parabens + Sulfates ✔ ✔ ✔ ✔ ✔ Safe for All Hair Types ✔ ✔ ✔ ✔ ✔ HOW OFTEN SHOULD I PURPLE SHAMPOO MY HAIR? 1x a week. DOES PURPLE SHAMPOO LIGHTEN YOUR HAIR? No, purple shampoo counteracts brassiness in the hair. IS THE BLONDE RX PURPLE SHAMPOO A TONER? Blonde Rx tones and brightens the hair with proprietary blend of ultraviolet pigment and charcoal. WHAT HAPPENS IF YOU LEAVE A PURPLE HAIR MASK ON TOO LONG? It will dry out, become hard to remove and can stain porous hair. WHAT IS BLONDE OIL? Oil created with the purpose of enhancing shine and smoothness for blonde hair.