MILANO CARE INCANTO NOURISHING KERATIN SHAMPOO: Milano Care Keratin and Argan Oil Infused Shampoo nourishes and moisturizes dry, brittle hair and damaged hair strands. Formulated to protect and strengthen the hair, the deep treatment also provides extra moisture to enhance hair’s natural beauty. Suitable for all hair types, use this hair repair shampoo to fortify and nourish your hair from root to tip, increase its elasticity and manageability and boost smoothness and silkiness. The keratin hair treatment is ideal as a blowout shampoo to protect against hair breakage from thermal styling and sun damage. The smoothing shampoo contains Hydrolyzed Liquid Keratin protein and Organic Argan Oil, and is sulfate free, paraben free, phthalate free and cruelty free. For best results, simply wet the hair and apply a small amount of the Milano Care Keratin Shampoo. Massage from roots to ends and rinse thoroughly. Repeat if needed, and follow the strengthening shampoo with Milano Care Keratin Conditioner. Hair will be left looking smooth, radiant, glossy and healthy. PROFESSIONAL HAIR CARE: With decades of experience in the professional hair care market, Milano Care have developed the ideal hair care line designed especially for keratin-treated, color-treated, very dry, or damaged and overly-processed hair. Based in the U.S., we have strong ethics, Italian high-quality standards and a focus on research and development to explore avante-garde technologies.