Get colour-full & plump up the pigment with these innovative Hydra-Matte Plumping Balms. Lightweight & long-lasting, this balm will maximize your lips full potential, delivering a hydrated matte finish that is plumped to perfection. Packed with nourishing ingredients, this ultra-conditioning plump complex, glides effortlessly with a buttery feel that smooth’s fine lines and increase collagen production. Watch that colour slay the day! Hue the hydration and join the plumping nation!