PURPLE REIGN SHAMPOO & CONDITIONER The Noughty Purple Reign range is a 97% natural, vegan, and cruelty-free haircare line designed to neutralise brassy tones in blonde, grey, and silver hair. It enhances shine, reduces frizz, and protects colour. Enjoy softer, stronger, and more vibrant hair with this sustainable and gentle formula. Purple Reign Shampoo Noughty Purple Reign Shampoo is a 97% natural, vegan, and cruelty-free solution designed to neutralise brassy tones in blonde, grey, and silver hair. Free from parabens, sulphates, and silicones, it provides a nourishing cleanse that protects and prolongs your hair colour while maintaining its salon-fresh vibrancy. Directions: Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple Reign Conditioner Neutralise brassiness and infuse moisture with tone-correcting Purple Reign Conditioner. Revitalise blonde, silver, and grey hair, leaving it brighter, fresher, and rejuvenated with a soft, moisturised feel. Free from parabens, sulfates, and silicones, it provides gentle nourishment and protection, helping to prolong your hair colour's brilliance. Directions: Put a small amount of conditioner into palms and rub together to spread evenly. Start at the mid-lengths and ends and leave on hair for 1-3 minutes before rinsing thoroughly from root to tip. If this is your first time using a purple conditioner, leave it on for a minute. Everyone’s hair is different, so this gives you a chance to see how it works for your hair. You can always leave it on longer next wash. Rinse completely from scalp to ends. Everyone’s hair is different, so this gives you a chance to see how it works for your hair. You can always leave it on longer next wash. Rinse completely from scalp to ends. Key Benefits: Neutralises Brassy Tones: Effectively combats yellow and brassy tones in blonde, grey, and silver hair, ensuring a cooler, brighter hue. Natural Ingredients: Formulated with 97% natural ingredients, free from parabens, sulfates, and silicones, making it gentle on hair and scalp. Vegan and Cruelty-Free: Certified vegan and cruelty-free, supporting ethical and sustainable beauty practices. Hydrating Formula: Enriched with moisturising ingredients like mango butter and marula oil to keep hair hydrated, soft, and manageable. Enhances Shine: Adds a natural, radiant shine to hair, enhancing its overall appearance and health. Protects Colour: Helps to prolong the vibrancy of coloured hair, maintaining its salon-fresh look for longer. Reduces Frizz: Smooths and tames frizz, making hair easier to style and maintain. Strengthens Hair: Infused with antioxidants and vitamins that strengthen hair and prevent breakage. Sustainable Packaging: Uses recyclable packaging, reducing environmental impact. Noughty 97% Natural Purple Reign Tone Correcting Conditioner Noughty 97% Natural Detox Dynamo Clarifying Shampoo Noughty 97% Natural Back To Balance Oil Controlling Shampoo Noughty 97% Natural To The Rescue Moisture Boost Conditioner Noughty 97% Natural Intensive Care Leave In Conditioner Add to Cart Add to Cart Add to Cart Buying Options Buying Options Customer Reviews 4.2 out of 5 stars 149 4.3 out of 5 stars 2,854 4.8 out of 5 stars 6 4.1 out of 5 stars 465 4.4 out of 5 stars 1,544 Price $11.99 $ 11 . 99 $11.99 $ 11 . 99 $11.99 $ 11 . 99 — — Hair Type Coloured All Oily Dry Frizzy Cruelty Free ✓ ✓ ✓ ✓ ✓ Deep Conditioning ✓ ✓ ✓ Colour Correcting ✓
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