At Scruples, our mission is to empower hair professionals with smart solutions to exceed customer expectations. Everything we do is designed to help make the hair professional more successful. A family-owned and privately operated company since 1983, Scruples works to improve and retain your residual business - you own it. You build it. You keep it. Scruples Renewal Color Retention Conditioner Ultralight conditioning formula for dry, brittle, and coarse hair. Protects color-treated hair from damaging effects of the environment. Silicone conditioners smooth, seal, and condition leaving hair with a smooth texture and amazing shine. UV absorbers help protect hair color from fading. What Is Conditioner? Conditioners smooth and detangle the hair, which, therefore, helps reduce breakage and split ends. It conditions the hair follicle—and the effects are immediate. How to Use Conditioner on Hair Wash your hair in the shower. Rinse out all shampoo. Use the amount of conditioner recommended on the bottle (usually about the size of a quarter). Spread it evenly on the ends of your hair. For long hair, spread it from chin level and down. Don’t apply conditioner to your scalp. Run your fingers or a wide-tooth comb through the ends of your hair to work in the conditioner. Let it stay on your hair for a moment, following instructions on the label. This is typically 1 minute. Thoroughly rinse off the conditioner.