PURA D’OR Apple Cider Vinegar Conditioner is here to wholesomely and harmoniously provide a deep cleanse to your hair and scalp from all dirt, buildup, and residue causing dryness, itching, flakes, or even thinning hair. Apple Cider Vinegar is known to exfoliate the hair and scalp while locking in hydration within the hair follicles to support a healthier, more moisturized scalp environment for shinier and stronger hair. The potent botanical blend of Biotin, Castor Oil and other Key Active Ingredients encourages a reduction in thinning hair. Keratin and Caffeine strengthens the hair to its roots for silkier, shinier, softer strands.