Moisturizes hair up to 21%. Gentle and Deep Cleansing: As I Am Rice Water Micellar Shampoo effectively removes build-up and impurities while preserving your hair's natural oils., Strengthens hair up to 124%. Rice Water Micellar Shampoo fortifies hair strands for an amazing look and feel., Eases wet combing up to 55%. Improves wet detangling up to 51%. Infused with natural detangling agents, Rice Water Micellar Shampoo helps to increase manageability and reduce breakage, making combing a breeze., Sustainability Conscious: This shampoo is cruelty-free, free from sulfates and parabens, and packaged in recyclable materials, reflecting our commitment to the environment., Suitable for All Hair Types: Its hypoallergenic formula is safe and effective for all hair types, including color-treated, chemically processed, and natural hair.