SCALP SHIELD TECHNOLOGY: Use regularly for a continuous invisible shield of protection against dandruff, itch+ and dryness, renewing your protection with every wash +itch associated with dandruff, RELIEVES DRY SCALP: Restores the scalp's natural moisture balance. Nourishes hair and scalp to relieve dandruff symptoms., CLINICALLY PROVEN: Up to 100% dandruff protection* *visible flakes; with regular use, AMERICA'S #1 DANDRUFF SHAMPOO BRAND: based on volume sales, PARABEN FREE: Head & Shoulders Dry Scalp Care Daily Shampoo and Conditioner are paraben free