The Chella mechanical Eyebrow Pencil keeps your strokes consistently precise without the additional need of a sharpener., The long-wearing and smooth consistency glides into place with ease, providing more product and control upon application, and can be lightly blended for a truly natural looking finish, For best results brush brows upward to see shape and natural direction of hair growth, lightly apply product at the front of the brow, as you reach the arch to tail area, gradually build up product, Chella believes in women's empowerment - they want women to be confident, beautiful, and powerful and are all about supporting their dreams, aspirations, and transformations, All Chella products are cruelty free, and paraben free, many products are vegan