23X* Shinier Hair: Enriched with Rice and Silk Protein, it helps to make your hair appear 23X* shinier, smoother, and healthier, Beneficial Ingredients: Rice makes the hair smooth, shiny, and strong from roots to ends. Silk protein helps with the elasticity of the hair. It also reduces breakage and helps to add moisture, Gentle Cleanser: The Intense Shine Shampoo gently cleanses the scalp and hair without stripping off the natural moisture from the strands. Instead, it nourishes and revives dull and dry hair, making it appear manageable and flexible, Enriched with Shine Tonic: This shiny hair shampoo not only helps with dry, dull, & damaged hair but also gives it a noticeable shine. The shampoo is infused with our signature Shine Tonic, which makes the hair, All Hair Types: This shampoo is suitable for both men and women's hair types, but it is especially effective for those who have dry and dull hair