Curl-Enhancing and Frizz-Fighting: This gentle shampoo is specially formulated to cleanse and nourish curly or wavy hair, enhancing natural curl patterns while combating frizz for up to 57% less flyaways.
Refreshing Citrus Aroma: Infused with a blend of pure plant and flower essences, including organic lime, lemon, bergamot, and orange, this shampoo offers a revitalizing citrus scent.
Nourishing Ingredients: Enriched with wheat protein to strengthen hair and organic aloe vera to soothe the scalp, this shampoo provides essential nourishment for healthy, manageable curls.
Brand Reputation: Aveda is a renowned brand known for its commitment to using natural, plant-based ingredients and promoting environmental sustainability.
Usage Tips: Massage the shampoo into wet hair and scalp, then rinse thoroughly. For best results, follow with Aveda's Be Curly Conditioner to complete the curl-defining routine.