Acure ionic blonde color wellness shampoo 8 oz is a purple shampoo for blonde platinum ombre color treated hair with purple carrot amp sunflower seed extract blonde silver or platinum locks getting sassy and brassy keep your color in check and tone things down with this sulfate and paraben free purple shampoo with purple carrot avocado and pomegranate sunflower seed extract helps prevent color fade color wellness intense moisture added products formulated for color treated hair with your well being in mind 100 vegan item size 8 fl oz 236 ml directions apply to wet hair and work into a lather let it sit for a minute rinse and follow with ionic blonde conditioner ingredients water eau aloe barbadensis leaf juice sodium lauroyl methyl isethionate cocamidopropyl betaine betaine glycerin cocoglucosides hydroxypropyltrimonium chloride daucus carota sativa carrot root extract helianthus annuus sunflower seed extract punica granatum extract rubus fruticosus blackberry fruit extract chamomilla recutita matricaria flower extract euterpe oleracea fruit extract rosa canina fruit extract calendula officinalis flower extract aspalathus linearis leaf extract levulinic acid sodium levulinate guar hydroxypropyltrimonium chloride benzaldehyde sodium cocoyl glutamate sodium methyl cocoyl taurate maltodextrin citric acid sodium hydroxide ext violet 2 certified organic ingredientingrdient certifi biologique paraben free sulfate free mineral oil free petrolatum free formaldehyde free cruelty free